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Strategy-first
brands and websites

We help teams navigate launches, repositioning, and growth by turning research into brand systems and websites that feel distinctive, credible, and scalable.

We are updating our site, see you soon!

We help teams navigate launches, repositioning, and growth by turning research into brand systems and websites that feel distinctive, credible, and scalable.

We are updating our site, see you soon!

We help teams navigate launches, repositioning, and growth by turning research into brand systems and websites that feel distinctive, credible, and scalable.

We are updating our site, see you soon!

We help teams navigate launches, repositioning, and growth by turning research into brand systems and websites that feel distinctive, credible, and scalable.

We are updating our site, see you soon!

We help teams navigate launches, repositioning, and growth by turning research into brand systems and websites that feel distinctive, credible, and scalable.

We are updating our site, see you soon!

Get in touch

Selected works

Web Design + Brand

A complete visual identity and Webflow site system that clarified message, accelerated onboarding, and positioned Weaverbird as an approachable connector in the battery-innovation ecosystem.

Design System

I provide creative leadership to ensure your brand’s visuals, photography, and campaigns align beautifully with your identity — guiding every detail for a cohesive, polished result.

Web Design Concept

Design Strategy: Enterprise SaaS is saturated with blues - predictable, safe, forgettable. Lumina's warm beige palette with blue, orange, and yellow accents disrupts this sameness while maintaining executive credibility.

Motion Design

I provide creative leadership to ensure your brand’s visuals, photography, and campaigns align beautifully with your identity — guiding every detail for a cohesive, polished result.

Web Design Concept

I provide creative leadership to ensure your brand’s visuals, photography, and campaigns align beautifully with your identity — guiding every detail for a cohesive, polished result.

Web Design + Brand

I provide creative leadership to ensure your brand’s visuals, photography, and campaigns align beautifully with your identity — guiding every detail for a cohesive, polished result.

UX/UI, Dashboard

In-house design for an AI-driven sentiment-analysis dashboard used by global consumer brands. We delivered a clean, data-driven interface that make complex feedback analysis intuitive.

Web Design Concept

I provide creative leadership to ensure your brand’s visuals, photography, and campaigns align beautifully with your identity — guiding every detail for a cohesive, polished result.

Web Design + Brand

A complete visual identity and Webflow site system that clarified message, accelerated onboarding, and positioned Weaverbird as an approachable connector in the battery-innovation ecosystem.

Web Design Concept

I provide creative leadership to ensure your brand’s visuals, photography, and campaigns align beautifully with your identity — guiding every detail for a cohesive, polished result.

Design System

I provide creative leadership to ensure your brand’s visuals, photography, and campaigns align beautifully with your identity — guiding every detail for a cohesive, polished result.

Web Design + Brand

I provide creative leadership to ensure your brand’s visuals, photography, and campaigns align beautifully with your identity — guiding every detail for a cohesive, polished result.

Web Design Concept

UX/UI, Dashboard

In-house design for an AI-driven sentiment-analysis dashboard used by global consumer brands. We delivered a clean, data-driven interface that make complex feedback analysis intuitive.

Motion Design

I provide creative leadership to ensure your brand’s visuals, photography, and campaigns align beautifully with your identity — guiding every detail for a cohesive, polished result.

Web Design Concept

I provide creative leadership to ensure your brand’s visuals, photography, and campaigns align beautifully with your identity — guiding every detail for a cohesive, polished result.

Web Design + Brand

A complete visual identity and Webflow site system that clarified message, accelerated onboarding, and positioned Weaverbird as an approachable connector in the battery-innovation ecosystem.

Web Design Concept

I provide creative leadership to ensure your brand’s visuals, photography, and campaigns align beautifully with your identity — guiding every detail for a cohesive, polished result.

UX/UI, Dashboard

In-house design for an AI-driven sentiment-analysis dashboard used by global consumer brands. We delivered a clean, data-driven interface that make complex feedback analysis intuitive.

Design System

I provide creative leadership to ensure your brand’s visuals, photography, and campaigns align beautifully with your identity — guiding every detail for a cohesive, polished result.

Motion Design

I provide creative leadership to ensure your brand’s visuals, photography, and campaigns align beautifully with your identity — guiding every detail for a cohesive, polished result.

Web Design + Brand

I provide creative leadership to ensure your brand’s visuals, photography, and campaigns align beautifully with your identity — guiding every detail for a cohesive, polished result.

Web Design Concept

I provide creative leadership to ensure your brand’s visuals, photography, and campaigns align beautifully with your identity — guiding every detail for a cohesive, polished result.

Web Design + Brand

A complete visual identity and Webflow site system that clarified message, accelerated onboarding, and positioned Weaverbird as an approachable connector in the battery-innovation ecosystem.

Web Design Concept

I provide creative leadership to ensure your brand’s visuals, photography, and campaigns align beautifully with your identity — guiding every detail for a cohesive, polished result.

UX/UI, Dashboard

In-house design for an AI-driven sentiment-analysis dashboard used by global consumer brands. We delivered a clean, data-driven interface that make complex feedback analysis intuitive.

Design System

I provide creative leadership to ensure your brand’s visuals, photography, and campaigns align beautifully with your identity — guiding every detail for a cohesive, polished result.

Motion Design

I provide creative leadership to ensure your brand’s visuals, photography, and campaigns align beautifully with your identity — guiding every detail for a cohesive, polished result.

Web Design + Brand

I provide creative leadership to ensure your brand’s visuals, photography, and campaigns align beautifully with your identity — guiding every detail for a cohesive, polished result.

Web Design Concept

I provide creative leadership to ensure your brand’s visuals, photography, and campaigns align beautifully with your identity — guiding every detail for a cohesive, polished result.

[01] Who we are

We’re a compact team that helps founders and teams communicate clearly and convert confidently online. We shape the narrative, design the system, and deliver the experience, end-to-end

Design That Smiles was founded in 2025, after years spent designing analytics dashboards. I wanted to bring design back to what I love most, the craft, the people, and the thinking behind how design shapes a business.

Yajie

Founder of Design that SMILES

Yajie

Founder of Design that SMILES

Yajie

Founder of Design that SMILES

Yajie

Founder of Design that SMILES

Yajie

Founder of Design that SMILES

[02] Services

Every service we offer is tailored to meet your unique goals, ensuring a seamless blend of creativity and functionality.

Brand Identity

Brand strategy
Brand Messaging
Logo Design
Brand Assets

Brand Identity

Brand strategy
Brand Messaging
Logo Design
Brand Assets

Brand Identity

Brand strategy
Brand Messaging
Logo Design
Brand Assets

Brand Identity

Brand strategy
Brand Messaging
Logo Design
Brand Assets

Brand Identity

Brand strategy
Brand Messaging
Logo Design
Brand Assets

Web Design & Development

Webflow Development
Framer Development
Content Strategy

Web Design & Development

Webflow Development
Framer Development
Content Strategy

Web Design & Development

Webflow Development
Framer Development
Content Strategy

Web Design & Development

Webflow Development
Framer Development
Content Strategy

Web Design & Development

Webflow Development
Framer Development
Content Strategy

UX/UI Design

Product Strategy
Dashboards
Mobile Apps
Design System

UX/UI Design

Product Strategy
Dashboards
Mobile Apps
Design System

UX/UI Design

Product Strategy
Dashboards
Mobile Apps
Design System

UX/UI Design

Product Strategy
Dashboards
Mobile Apps
Design System

UX/UI Design

Product Strategy
Dashboards
Mobile Apps
Design System

Graphic Design

Menu Design
Poster Design
Business Card

Graphic Design

Menu Design
Poster Design
Business Card

Graphic Design

Menu Design
Poster Design
Business Card

Graphic Design

Menu Design
Poster Design
Business Card

Graphic Design

Menu Design
Poster Design
Business Card

[03] Writing

Notes on digital experiences. Learnings and thinking behind the work.

Whether Your Website Needs a Design System to Scale

You’ve very likely heard the phrase “design system”. But does your business actually need one?

Whether Your Website Needs a Design System to Scale

You’ve very likely heard the phrase “design system”. But does your business actually need one?

Whether Your Website Needs a Design System to Scale

You’ve very likely heard the phrase “design system”. But does your business actually need one?

Whether Your Website Needs a Design System to Scale

You’ve very likely heard the phrase “design system”. But does your business actually need one?

Whether Your Website Needs a Design System to Scale

You’ve very likely heard the phrase “design system”. But does your business actually need one?

If AI can code my site in 30 seconds, why do I still need a site-building tool?

Everyone can now ask AI for a landing page in HTML or React. It’s impressive, but it also hides a simple truth.